I am a professional of Communication and Digital Marketing. I have been working in the world of communication and advertising since 2003 and have been surfing the Net for a long time before it became what it is today, when computers were less powerful than a smartphone, the connection was 28 kbps, the graphics were 16 bit and the audio was in MIDI.

I went through the golden age of the new economy and experienced its decline; I saw the birth of the first blogs, Twitter, Facebook and almost all Digital Media; I studied the media and audiences to understand the fruition mechanisms and action strategies of broadcasters and recipients. I have always believed that the only sustainable growth for companies was that which passes through social accountability and ethical marketing: it means a development that must really keep environment, society, and individuals at the center of its way of growth.

I have a master degree in Business Communication and an MA in “Cultural Events, Heritage and Territory”. I put Media Studies and, in particular, Audience Studies at the center of my academic interests, collaborating with national and international research institutes and contributing to various scientific publications.

Today I am a Freelance Digital Communication Consultant and Digital Strategies Expert for Viral octopus Inc. In addition, I am a trainer of both the Master in Digital Marketing and that in Human Resources created by Recruit, as well as the professional course in Digital Marketing of Job Farm. Over the past few years I have been Marketing Communication Manager for Coffice Group (Web Agency), as well as Digital Marketing Manager for All Music Italia (The Italian music website).